March 31, 2011

Too Tasty for Men

What can one say? Have centuries of struggling for equal rights, equal respect, made the slightest mark on our "civilized" world?


Bucharest, 2011

So here is the ironic part of these billboards: Redd's is a brand of fruit-flavored beer - apple, raspberry and citrus - from Poland to satisfy a niche market of consumers, particularly women, who add juice to soften the bitter taste of traditional beer. So these 50's styled women are supposed to appeal to women, hence the tag line: too tasty for men. Go figure. But sales figures show that it's working.

Linking with Lesley Signs, Signs.

19 comments:

Inger-M said...

Looks like there's still a long way to go!

Lesley said...

sigh. apparently not.
than again we must still have some humour.

Pepe Le Pew said...

As long as a pair of breasts will get men's attentions, then they will be used.

Scrappy Grams said...

Yikes, I thought it was American men who are drawn to those kind of ads. It's universal then?

Photo Cache said...

I don't see any changes in the near future :(

http://ewok1993.wordpress.com

Sreisaat said...

After all those millions of $$$ spent on women's projects all over the world and we still see this...



Inside Cambodia

EG Wow said...

Hmmmm. What can I say?

VioletSky said...

sad, isn't it? at least they are fully clothed.

cieldequimper said...

Manipulative vixens... :-)

Luna Miranda said...

it's a universal theme...and i don't think marketing would change in the next decades.:p

this reminds of the billboard in EDSA--a whiskey ad, i think. there was no photo but the by-line was something like---Nakatikim ka na ba ng kinse? [Have you tasted a fifteen-year-old?] it created a public indignation.:p

Signs here

Andy said...

It's my guess that the brew master is a woman.

Arlene said...

i've been wondering about that situation for years now -- why use a woman's image advertising a man's drink. At least this ad is showing a clothed woman. In some countries, women are almost cloth-less.

joo said...

It's a funny slogan, and I agree that's irony in it. I love the building by the way:)

jabblog said...

The times they are a-changing . . . but oh! so slowly.
I liked raspberry beer the one time I had it (French)

Walk in New York said...

belles enseignes, suprenant comment elles sont installes

Publicity ;o) Every Friday (and the Weekend), The Challenge "Walk In The Street Photography"

Genie said...

Oh, my goodness...these billboards are fabulous Would give anything to have one of them closely. Great choice for this week’s post.

RedPat said...

Quite odd to use those 50s type women to target a product for women! Would it work for women if they used men in the ad? I'm not sure.

JM said...

The building looks great and I like your commentary, Francisca. :-)

Sallie (FullTime-Life) said...

Three thumbs down (one for 50s-style women, one for the fact that women want to go back to there, and one for (yuk) fruit flavored beer).

Thumbs up for the picture and your commentary.